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Achieving value through technology - By Bernard Senekal

(val·ue) – Relative Worth, Merit, or Importance

How many times do we consider COST as a direct equivalent to VALUE? Almost always!

It is South African and world culture as well as human nature caused through many centuries of breaking down the importance of actual value that makes us think this way and that affects the outcome of our decisions. The key to delivery of great systems however is delivering true price to value rather than just the initial lowest price point. As a company that sells value by presenting our industry with solutions and support for these solutions rather than just products, Sentronics has a responsibility towards itself, our channel partners, consultants and of course the end users of the solutions we promote to always pro-actively “evaluate the value” of the proposition we place on the table and how this maps back to the products that make up such solutions.

OPEN VMS combined with Smart Storage and Smart Edge devices, selected carefully for our market proposes and proves such value. The products included in these categories are:

  •       Milestone (OPEN Video Management System)
  •       Direct Data Networks (Smart Storage Devices)
  •       Sony & VIVOTEK (Smart Edge – Camera Devices)
 
 
So where do we begin to define value through the combination of these technologies? 

Value by definition of this solution is defined through the cost savings upfront in certain regards but mostly after the initial spending takes place as well as the overall ability for the system to grow with the client requirement over time. One cannot define value by simply comparing one cost to the next. For purposes of this editorial, let’s assume that the TOTAL value of this solution placed on the table is around 15% more than the cost of an opposing party. The lifetime of the system that is installed should typically be up to 5-10 years depending on the client expectation and vertical market.

Outside of the operational and/or capital expense that gets made on the initial installation and the hardware and software you purchase, what else carries costs and risk once you have a commissioned system in place and how is value added through the combination of the Milestone / DDN / Sony&VIVOTEK products as solution?

      Loss of data

o    Smart edge devices such as Sony and VIVOTEK offer a very unique ability in combination with Milestone called “Edge Recording”. This means that even if your IP Network link between the camera and recording devices go down, the recordings will remain occurring onto the solid state memory card installed inside the camera.

o    Another method deployed is the ability that Milestone has to not only retain data storage as it comes from the camera onto the recording server, but also to set predefined incremental archiving of footage by scaling down on the resolution and frame-rate of the originally recorded footage to ensure that important data is archived and retained for purposes of retrieval far beyond what the initial storage retention (typically 30days) has been specified for.

o    In the very essence of this solution therefore you have 3-step recording and archiving ability from the point of the camera, to recording server and additionally for archiving purposes, thereby ensuring data is always recorded, important data retained and reduction of risk presented to the client. A further cost advantage of archiving important data is that you do not have to invest in more expensive storage boxes because what is archived is stored in smaller bits and bytes than the originally recorded footage.

      Energy Consumption

o    Direct Data Data networks and Milestone have a partnership that ensures best of breed video recording & storage solutions in the market today. One of the key ares of spend when it comes to storage as far as the initial layout is the amount of rack space and air conditioning required to maintain healthy environment. The on-going costs are then of course the never ending energy consumption and associated electricity bills.

o    DDN Storage allows for 60x – 3TB hard disk drives to be mounted into a 4U Chassis! This means a whopping 180TB of storage space contained and managed inside a 4U chassis. In comparison to most other solutions available today this means that you are already saving in upfront spend on space and air-conditioning peripherals by around 7.5x factor. In other words it would take 7.5x 4U storage boxes to facilitate the same amount of storage capacity using another solution.

o    The real cost saving is apparent in the amount of energy that one would consume running and cooling 7.5x the amount of hardware in comparison to the DDN solution. A quick calculation inside a data center shows that a R30,000.00 bill would be reduced to around R9,000 using DDN storage solutions. If you map this over the lifetime of the system then return on investment can be achieved under 2 years, after that it becomes a direct cost save.

·    Service Level & Maintenance Agreements

o    Milestone in combination with Smart Edge and Storage devices such as Sony & VIVOTEK, DDN Storage and Microsoft offers the ability to monitor health status of an entire system.

o    Service level agreements are hardly ever measured by the likes of the end user and it is typically accepted that the monthly invoices generated by the service provider on these systems are against honest delivery of the terms agreed in the SLA.

o    Milestone provides functionality that allows for SLA management by measuring the service provider against the SLA terms, automatically generating service tickets and ensuring reporting on performance of delivery back to the client. This will certainly up the game of the service provider and costs incurred by the business will be against actual delivery rather than the assumption that delivery has been as agreed in the SLA contract.

Reduction of TOC, upfront costs and risk provides an overall ROI in comparison with systems where you have no measure and you cannot prove real return.

When considering what the combination of Milestone (VMS), DDN Smart Storage and Sony and VIVOTEK as edge devices provide the industry, it proves to be a true VALUE choice! 


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